SunLine Transit Agency - Communications Coordinator

Location: Thousand Palms, CA

Job Title: Communications Coordinator

Job Description: Under general direction of the Marketing & Events Manager, the Communications Coordinator is responsible for assisting with the development, delivery and coordination of a full range of communications and marketing strategies, programs, plans and services.

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Duties & Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Maintain a consistent brand and voice in all of SunLine’s communications.
• Assesses the Agency’s communications need, and develops strategic communication plans to communicate SunLine’s programs and services .
• Maximizes marketing effectiveness through the use of digital tactics and report on the effectiveness of communications activities, engagement levels, and progress.
• Work with leadership to identify media opportunities and implement campaigns around key programs and issues.
• Supervises communications projects from concept to production, including graphic design, print, and digital components.
• Establishes relationships with and serves as a liaison to private enterprises,  community organizations, and coordinates programs that enhance community relations.
• Oversee email marketing including content creation and database management. Responsible for analyzing data and identifying opportunities to streamline communications. 
• Prepares Request for proposals for outside support services; evaluates and recommends the procurement of promotional collateral to ensure compliance with SunLine’s purchasing policies.
• Oversee the Agency’s bus advertising program; manage the bus shelter and bus space availability, including updating materials and creating new ways to solicit prospective clients.